Augmented Reality

Embrace AR powered devices to access relevant data, information, instructions and visualisations.

What is augmented reality?

Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment.

Visual attention and emotional intensity are optimized/increased in an

AR experience resulting in an improved brain encoding of a brand:

• "AR delivered almost double (1.9 times) the levels of visual attention compared to their non-AR equivalent."

• "Memory encoding is 70% higher with AR."

What is augmented reality?

Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment.

Visual attention and emotional intensity are optimized/increased in an

AR experience resulting in an improved brain encoding of a brand:

• "AR delivered almost double (1.9 times) the levels of visual attention compared to their non-AR equivalent."

• "Memory encoding is 70% higher with AR."

Augmented Reality can be a valuable for construction companies in their upcoming projects. Allowing them to visualise their projects before construction.