KOEN DIGITAL
What is augmented reality?
Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment.
Visual attention and emotional intensity are optimized/increased in an
AR experience resulting in an improved brain encoding of a brand:
• "AR delivered almost double (1.9 times) the levels of visual attention compared to their non-AR equivalent."
• "Memory encoding is 70% higher with AR."
What is augmented reality?
Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment.
Visual attention and emotional intensity are optimized/increased in an
AR experience resulting in an improved brain encoding of a brand:
• "AR delivered almost double (1.9 times) the levels of visual attention compared to their non-AR equivalent."
• "Memory encoding is 70% higher with AR."
Augmented Reality can be a valuable for construction companies in their upcoming projects. Allowing them to visualise their projects before construction.